Loading Events

« All Events

  • This event has passed.

11th Business+ Forum – ITCCK & KOTRA

2023 September 13 @ 11:40 - 14:00

SingCham Korea Business Forum Event KOTRA ITCCK The Flow And Implications Of Consumer Trends

In collaboration with KOTRA and 19 different foreign Chambers here in Korea, SingCham Korea is sharing the 11th collaborative Business+ Forum event.

All participating Chambers will take turns to host an event every couple of months for the next couple of years and the 11th event is hosted by ITCCK Korea (Italian Chamber of Commerce in Korea).


Event Overview

Date: 2023 Sep 13

Time: 11:40am – 2pm (Reception starts at 11:20)

Venue: Carnation Room (5F), Grand Intercontinental Seoul Parnas

Cost: KRW 100,000 incl. tax

Topic: The Flow and Implications of Consumer Trends

In an era dominated by extreme premium and ultra-low-cost industries, how can we create new demands? Now is the time to examine businesses from a consumer perspective based on a vision of the changes in South Korea’s trends after the eradication of COVID-19.

Let’s hear the story from one of the co-authors of “Trend Korea,” the No.1 trend book in Korea.


About the speaker

SingCham Korea Business Forum KOTRA ITCCK Lee Soo JinSoojin Lee earned doctorate degrees in Consumer Science from Seoul National University. Currently, she holds the position of Research Fellow at Center for Consumer Trend(CTC). Before becoming a member of CTC, she showcased her expertise as a stock market reporter on Maeil Economics TV, solidifying her reputation as a financial expert. As a Contributing Researcher, Soojin Lee is sought after by Korea’s major companies, including industry giants like Samsung and LG. Her dedication and work have earned her several accolades, including ‘The Best Publication Award’ from Korean Academic Society of Financial Planning in 2018. Beyond her corporate engagements, Soojin Lee also serves as a lecturer at Seoul National University, where she imparts her vast knowledge in the fields of Consumer Culture and Consumer Psychology, inspiring and nurturing the minds of future leaders.


Kindly RSVP by Sep 6 via the following link:



Bank Transfer Details

대한무역투자진흥공사 (KOTRA)
Woori Bank


Should you have any questions, feel free to drop SingCham Korea an email.


2023 September 13
11:40 - 14:00
Event Category:


View Organizer Website


그랜드 인터컨티넨탈 서울 파르나스 Grand Intercontinental Seoul Parnas
521, Teheran-ro, Gangnam-gu Seoul 06164 Korea, Republic of + Google Map
View Venue Website

If you are not our member yet, please register here.

We use cookies to enhance your browsing experience and analyze site traffic. By continuing to use our website, you consent to the use of cookies.